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RAISING THE BAR TO CHANGE INDUSTRY STANDARDS

BECAUSE HEALTHY SKINCARE SHOULD BE A STANDARD, NOT A LUXURY
Health

HEALTH

We prioritize our skin’s health and therefore created our own Cleaner Standards which ban over 2,700+ ingredients to formulate safe products free from toxic and questionably toxic ingredients.

Science

SCIENCE

We are committed to always learning and innovating based on scientific knowledge to create high-performing products that feed our skin's microbiome and promote skin wellness.

ENVIRONMENT

We believe what’s good for our planet is good for our skin, so we consciously create products with our environment in mind and continuously aim to be as holistically sustainable as possible.

OUR CLEANER STANDARDS

Studies show that, on average, women use 12 products per day containing 168 chemicals, and men use 6 products per day containing 85 chemicals.

To date, the United States has banned just 11 toxic chemicals in cosmetics while the European Union has banned 1,600+. Other regulatory bodies such as Brazil, Canada, and Japan are further ahead so it's time we do better.

We're closing the gap to shift the beauty industry towards health and wellness and raise the standard for clean and accessible beauty.

We created our own standards for skin health that ban 2,700+ ingredients and developed a plant-based preservative system. This allows us to formulate using only those ingredients which are known to be safe and non-toxic for your health and the environment.

OUR SUSTAINABLE PRACTICES

RENEWABLE AGRICULTURE

We practice sustainable farming to maintain the resilience of our natural resources so they can regenerate their productive capacity and minimize harmful impacts on ecosystems.

NON-TOXIC FORMULATIONS

We formulate free from 2,700+ toxic ingredients including fillers, fragrance, colors, preservatives, and petrochemicals known to be harmful to our health and our environment.

VEGAN + CRUELTY-FREE

We believe in treating animals and their natural habitats with love and respect and therefore ensure our products are free from any animal derived ingredients and are never tested on animals.

Zero-Waste Process
ZERO-WASTE PROCESSES

We strive to reduce our carbon footprint through zero-waste processes including low water usage, conscious packaging, and solar-powered energy saving 15+ tons of C02 emissions yearly.

CONSCIOUS PACKAGING

We utilize minimal packaging and use both recyclable and post-consumer recycled materials wherever possible to create a virtuous sustainable cycle and avoid over-stressing our landfills.

REFORESTATION PROJECTS

We commit to reforestation efforts by planting one tree for every product purchased to help regenerate agriculture and improve the livelihoods of farmers across Africa.

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